Events Details
Date: Oct 20, 2014 - Oct 20, 2014Timings: 09:00 AM - 09:00 PMLocation: Pearl Continental Karachi, Club RoadCity: Karachi, SindhSubmitted By: Pak101.com
Organizers Details
Name: OS Creative Marketing ServicesContact: 923018252159, 9235891201Email: [email protected]Website: http://www.os.net.pk
Category: Training & Workshops
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Conference
Events Info
Experimental Marketing is an idea, a mindset, a focus on creating fresh connections between brands and consumers out in the world where things happen. Connections in the form of experiences those are personally relevant, memorable, interactive and emotional, connections that lead to increased sales and brand loyalty. The term was coined for the greater purpose of re-building the image of brands in the minds of the consumer, and making this happen from a perspective where you look stood out from your normal identity and major competition, as well as catch the attention of prospective clients and hold that attention long enough to make an impact.
The aims of objectives of this event.
Ideas! How innovative are they in re-inventing/positioning the brand to increase the business performance. EX-Mark 2014 will provide a platform for the “First Time in Pakistan” for in-depth session on sharing the ideas and experience in launching/managing the positioning of brands in the market, positioning that must appeal to all the senses, and make the connection quickly and seamlessly.
The main focus and aim of this conference is to engage the companies involved in experiential marketing, which is a fairly new concept in Pakistan and is drawing a lot of lure from the consumers and marketer at both ends, but the business allocated and the response generated from experiential marketing is poles apart. International Conference on Experiential Marketing is an effort to bridge this breach by inviting the Marketing Leaders to provide an insight on the topic.